Telecoms Marketing & Developing the Customer Proposition
Early Bird Booking Rate: Register 4 weeks before the course starts – save £120
This 3-month programme looks at the role, techniques and implementation of marketing practices within Telecoms Operators / Communication Service Providers (CSPs). We examine the changing marketplace and business models; evaluate the developing customer proposition(s); and discuss how effective segmentation and successful customer engagement allow operators to maximise both B2C and B2B opportunities.
The programme consists of 3 focused modules:
Module 1: Telecoms Business Environment
The first module looks at the Telecoms Business Environment including a detailed evaluation of the key trends in fixed, mobile and converged broadband markets. We include current and future business models and the strategic challenges facing operators. The requirements of key stakeholder groups are explored (Shareholders, Customers and Third Parties), along with the rapidly changing customer service proposition, in order to build a clear picture of the evolving business environment.
Module 2: Marketing Telecoms and Digital Services
Module 2 explores the techniques and strategies for marketing both traditional telecoms services in a dynamic and rapidly changing market, as well as emerging and advanced digital services. We examine the marketing issues arising from convergence and the bundling of multi-play services as well as the role of the regulator. Effective segmentation strategies and the shift in focus to B2B and enterprise is looked at before we conclude with in-depth Operator case studies.
Module 3: Customer Engagement & Branding
The final module examines Customer Engagement and Branding within the Telecoms and Communications Service Provider (CSP) environment, including a detailed look at the definition and role of customer engagement and the development, implementation and measurement of various marketing communications and customer engagement programmes.
Programme Format & In-Course Support
Our fully supported, 3 month Distance Learning programmes provide an in-depth understanding of key communication industry topics. These assessed courses consists of 3 highly focussed modules, each lasting 4 weeks and incorporating comprehensive courseware, exercises, self-test assessments and live tutor led webinars to help you gain a thorough understanding of the subject matter.
The flexible format provides an ideal framework on which to develop individual competencies, and if applied as part of the wider training strategy, is a highly efficient and cost effective way of building a range of competencies across the wider organisation. This course features;
- High Quality Colour Course Manuals
- Live on Web Tutorials & Webinars Consolidate each Module
- Tutor support, via email throughout your studies.
- Self-test assessments to check progress, learning and understanding
- Post–Course Examination