School of Telecoms Management

69683
Full price: £2750

Mini MBA for High Tech and Digital Businesses – Programme

Strategy, Operations and Performance (SOP)

Industry Dynamics – High Tech and Digital Focus

  • Financial Markets & investment
  • Stakeholders vs Shareholders
  • Company Structures
  • Corporate Momentum
  • Global Factors that will Impact the Digital Economy
  • The Impact of Start-Ups
  • Local or Global Focus
  • Ecosystems & Value Chains
  • Partnerships
  • Customers, Segments, & Services
  • The Growing Impact of Corporate Social Responsibility

Strategic Analysis – Understanding Your Market

  • Analysing Your Market
  • Market Forces & Changing Environments
  • Critically Evaluating Your Own Position
  • Identifying and Analysing Opportunities

Strategy Development – Tools and Best Practice

  • Elements of Good Strategy
  • Strategy & Business Models
  • Exploring & Testing Options
  • Setting Strategy
  • Maximising Success – Focus on sources of Competitive Advantage (sustainable and transient)
  • Maximising Success – Getting the “fit” of activities right
  • Communicating Strategy
  • Strategies for Digital Leadership

Key Enablers – Structure, Platforms & Processes

  • Agility
  • Ability to Partner
  • Aligning Structure with Strategy – Breaking Silos
  • Key Sources of Competitive Advantage
  • Cross Functional Alignment
  • Evaluating Platforms and Processes

Maximising Performance & Aligning KPIs to Strategy

  • Performance Monitoring
  • KPI Alignment
  • Risk & Scenario Planning
  • Governance
  • Corporate Social Responsibility

Business Models and Customer Alignment (BMCA)

Business Model Disruption & Realignment

  • Best Practice: Current Positioning
  • Business Model Disruption & Transformation
  • Transformation & Redefining the Business Model
  • Who and What: Meeting Customers’ Needs
  • How: Delivering the Customer Proposition
  • Why: Delivering Value for the Organisation
  • Example: Business Model Components

Redefining the Customer Proposition

  • Developing Clarity – New Markets, Changing Customers
  • The Connected / Smart , Society, Individual, Workplace, City
  • SMART – the Requirements and Opportunities
  • SMART – the Proposition (Services, Management, Applications, Relationship, Technology)
  • Digital Economy User Segmentation
  • Impact of Automation
  • Industry Digital Transformation Matrix
  • Digital Enablers & Revenue Sources
  • Digital Enablement Segment Forecasts
  • Developing Value Chains

Finance and Analysis (FA)

Corporate Finance

  • The business finance cycle
  • Capital structure
  • Accounting data & its use in corporate control and planning
  • Focus on Cash flow
  • Cost/volume/profit analysis
  • Capital budgeting – the critical area of Irreversible investment

Financial Analysis – Measuring & Benchmarking Success

  • Key Performance Indicators
  • Revenue, Profit, & Underlying Value
  • Importance of EBIT & EBITDA
  • Understanding Ratios
  • Using & Applying Ratios
  • Valuing an Organisation

Financial Modelling

  • Matching Revenue & Costs
  • Evaluating Projects Holistically
  • Determining Project Value
  • Understanding Net Present Value
  • Applying Net Present Value
  • Factoring in & Mitigating Risk
  • Optimising Costs for Maximum Profit

Maximising Success – People, Culture and Innovation (MS – PCI)

Setting, Developing and Leading Cultural Identity

So, what does it take to be an effective leader in a world of continuous change and constant challenges? This module explores how you can use your management and leadership style as a strategic tool to align your organisation’s culture with its strategic business objectives – whilst building support for your projects. We look at real world leaders and examines how they achieve the results that they do.

  • The relationship between leadership & management
  • The core competencies of effective executive leadership and how you measure up
  • Your personal executive leadership strengths and areas for development
  • Leadership styles
  • Your own performance leadership style profile and its implications for the challenges you face

Maximising Individual and Team Performance

  • The Leader / Team Dynamic
  • Successful Teams Defined
  • Task, Team, and Individual – getting the right balance
  • Managing Virtual and Dispersed Teams
  • The leader’s role in energising and inspiring people
  • Leading successful change
  • Case studies in leading successful organisational transformation and what we can learn

Innovation – and its Role in Your Business

In a high-pressured environment, the ability to think differently in order to maximise opportunities and to effectively compete, is constrained by the available time, risk aversion, and the culture in which we work.

This session provides a powerful insight into the role and value of innovative thinking across the organisation – not just in terms of new products and services, but including business processes, business models, partnerships, people initiatives, and (of vital importance) in terms of our customers.

Transforming Thinking & Monetising Creativity

  • Driving Innovation through Dynamic Leadership
  • Evaluating Business Culture
  • Aligning the Organisation to Maximise Value Creation
  • How to Extend Beyond the Existing Organisation in Order to Drive Innovation
  • Understanding Creativity and Entrepreneurship in our People – and Enabling / Encouraging them to Create Value
  • Establishing Hi Performance Teams within the Existing Organisation
  • Breaking the Silos and Embedding an Innovative Culture at Every Level of the Organisation
  • Using Tools and supporting structure to Drive Success

Identifying, Creating, and Developing Business Opportunities (ICDBO)

Business Development and Marketing

  • Branding
  • Segmentation
  • Product Development
  • Positioning
  • Pricing Strategies
  • Distribution Channels
  • Business Development Activity
  • Marketing channels
  • Promotion
  • CEM Strategies
  • Measuring Customer Experience
    The Overall Customer Proposition – Maximising Success

On-Line and Digital Marketing and Engagement

  • On-line platforms
  • Digital Marketing
  • On-line engagement techniques
  • Analytics & measuring success
  • Maximising Success

Business Simulation

The Business Simulation runs throughout the week – acting to tie each of the modules into the bigger picture in a practical and interactive way. As we deal with each major aspect of business it allows you to test your ideas and understanding in a simulated environment, maximising the opportunity for learning, whilst developing a much more complete picture of the high tech and digital environment.

Working competitively in teams, you are asked to develop a business plan to run a business in a challenging market environment – presenting your plans to an investment panel on day 5 in order to win funding. All the major aspects of business need to be considered and developed within the simulation, including:

  • Strategic Market Analysis
  • Strategy Development
  • Business Models
  • Finance – Funding, Analysis, Modelling
  • People, Culture, & Innovation
  • The Customer Proposition
  • Marketing & Positioning
  • Developing & Communicating Best Practice

The Business Simulation provides an extremely effective environment in which to build your understanding of your customers, your organisation, your people, and your place in the competitive landscape. Expert reviews, feedback and discussions ensure maximum learning value is achieved.