School of Advanced Communications Technologies

73773

Mobile Applications & Ecosystems – Programme Details

Section 1 – The Mobile Application Industry

  • History of mobile application development
  • Divergence from desktop equivalents
  • Device developments and capabilities
  • Early standardised mobile platforms
  • Operator initiatives
  • Games and ringtones
  • Customer profiles
  • The iPhone effect

Section 2 – Distribution Models

  • Monopoly application stores
  • Operator-hosted app stores
  • Embedded applications
  • Physical media distribution
  • Sideloading
  • Mobile application piracy

Section 3 – Application Markets

  • Popular application types
  • Average revenue
  • Successful promotional strategies
  • Regional variations
  • Developing markets
  • Application demand

Section 4 – Mobile-Specific capabilities

  • Security
  • The operator SIM
  • Application certification
  • Application certifiers
  • Billing relationship
  • The billing relationship model
  • The third-party billing relationship
  • The forth-party billing relationship
  • Location tracking
  • Continuous operation
  • Remote wake-up
  • Active polling
  • Social monitoring
  • Data integration
  • Address book
  • Calendar
  • Social networking
  • Ubiquitous presence
  • Trusted relationship
  • Lifestyle integration

Section 5 – Development Platforms

  • iPhone and coco
  • Objective C
  • Specific platform capabilities
  • AJAX Development
  • Wireless Application Community
  • W3C Widgets
  • Palm WebOS
  • Microsoft Windows Phone
  • Windows Mobile
  • Windows Phone 7
  • Android
  • Symbian
  • Samsung’s Bada
  • Java
  • Micro Edition
  • JavaFX
  • Adobe’s Flash

Section 6 – Revenue Models

  • Operator billing integration
  • Third party billing
  • Forth party billing
  • Embedded advertising
  • AdMob
  • iAd
  • Applications as promotional vehicles
  • Public service applications

Section 7 – Market development

The mobile applications industry is still very young, and developing fast, but as trends emerge it becomes possible to see how the market will develop – or, at least, to identify the critical factors that will influence that development.

  • Vertical application distribution models
  • Vertical monopolies
  • Imposition of cultural homogeneity
  • The potential for regulatory intervention
  • Operator initiatives
  • Joint Innovation Lab
  • Open Mobile Terminal Alliance
  • Customer ownership