School of Telecoms Management

69783
Full price: £2725
Earlybird price: £2455

Positioning for the Digital Age – Programme

DAY 1

Industry Trends and Outlook

  • The Journey from Telco to Communications Service Provider
  • Industry Structure and How it is Changing
  • The developing Value Chains
  • Changing Customer Base / Segments
    • Focusing on Profitable Segments
    • New Sectors / New Capabilities
    • Mergers and Acquisition
  • Changing Customer Behaviours – Trends & Forecasts
  • Impact of Convergence
  • Strategic Partnerships and Collaboration
  • Business Models
  • The Need for Transformation

Measuring and Benchmarking Success

  • Top 40 Operator Groups Benchmarked
  • Performances Analysed
  • KPIs Explained, including implications for the Industry
  • Regional Focus
  • Trends Highlighted

Optimising the Current Business

  • Current and Emerging Strategy
  • Sources of Competitive Advantage
  • The Customer Proposition – including Service Portfolio, Segmentation, Pricing, Marketing, Sales Strategy & Distribution
  • Leadership, People and Management
  • Technology, Platforms and Enablers
  • Finance
  • Performance Management and KPIs
  • Corporate Social Responsibility

DAY 2

Strategies for Digital Leadership

  • Legacy Positioning – Services, Bundling, Pricing, Segments etc
  • Transforming from Telco to Communications Service Provider (CSP)
  • Identifying and Monetising Assets
  • Brands and Value Creation
  • New Business Models
  • Delivering on ICT & Unified Communications
  • Digital Services
  • Supporting Enterprise and B2B
  • The Internet of Things
  • Using Big Data and Analytics
  • Pricing Strategies
  • Building Partnerships

Strategies for Digital Leadership – Analysis

Good strategy and how it relates to the underlying business models, and the “fit” of activities behind it, is presented in an interactive forum and discussed at length.

We then take a selection of current CSP / Telco strategies and analyse them in an open and honest discussion forum. The aim is to identify the good and the bad, and to develop ideas of best practice.

The strategies represent a highly relevant cross-section (they will change as required).

Redefining the Customer Proposition – the Key to Future Success

  • The changing customer landscape:
  • The connected individual, connected home, connected workplace
  • Smart cities, M2M and IoT
  • Entertainment
  • Virtual reality
  • Commerce and finance
  • The changing role of OTT in the digital world
  • Identifying our Customers and Segments
  • Role of the telco / CSP
  • Exploring new Services and Solutions

Business Disruption and Realignment

  • Best Practice: Current Positioning
  • Business Model Disruption & Transformation
  • Transformation – Redefining the Business Model
  • Who and What: Meeting Customers’ Needs
  • How: Delivering the Customer Proposition
  • Why: Delivering Value for the Organisation
  • Example: Business Model Components

DAY 3

Innovation in Telecoms

  • Innovation in Telecoms
  • Disruption and Drivers for Transformation
  • Disruptive Cycles
  • The Second Digital Revolution
  • The Digital Ecosystem
  • Analysing Spending
  • Business Models and Innovation
  • Deriving Value as a SMART Player

Transforming Thinking & Monetising Creativity

In a high-pressured environment, the ability to think differently in order to maximise opportunities and to effectively compete, is constrained by the available time, risk aversion, & the culture in which we work.

This  session provides a powerful insight into the role and value of innovative thinking across the organisation – not just in terms of new products and services, but including business processes, business models, partnerships, people initiatives, and (of vital importance) in terms of our customers.

We develop ideas that will help you get the most from yourself, your team, and the wider organisation.

Key Enablers – Structure, Platforms and Processes

  • Drivers for Organisational Change
  • Leading the Transformation
  • Organisational Structure
  • Enabling the Right Culture
  • Process Transformation
  • Key Enabling Platforms
  • Tools for Success
  • Key Performance Indicators
  • Aligning KPIs Across the Organisation

Supporting the Digital Age – Technology Transformation

  • Transforming Access
    • Fixed – Maximising Copper, Towards FTTH
    • Mobile – Towards 5G
    • Efficiency and Maximising ROI
  • The New Core Network
  • Supporting Systems -
    • Evolved Packet Core
    • Policy Control & Charging
    • Advanced Billing Systems
    • Security
  • Virtualisation -
    • Network Function Virtualisation & SDN
    • Cloud Techniques

DAY 4

Identifying and Developing Best Practice

We develop our ideas about best practice holistically using a unique set of templates and tools to comprehensively work through the following:

  • Strategy Development and Business Models
  • Market & Customer Focus
  • Technology Best Practice
  • Business Support and Enablers
  • Culture, Agility, Innovation and Creativity
  • Leadership, People, Management, Performance – Getting the Job Done
  • Financial Management
  • Performance and KPIs
  • Corporate Social Responsibility

Case Study Finale
Communicating CSP Best Practice with Clarity

This final session is used to develop clarity in our ideas – ensuring we are in a position to:

  • Take ideas back into the workplace and apply them effectively
  • Discuss future direction with confidence
  • Take the lead in setting strategy
  • Make decision that are grounded in reality
  • Advise and mentor others on future direction

Depending on the audience, this will be a formal team presentation – but optionally can be a workshop that pinpoints key topic areas and the major issues / points in each. The goal is to highlight and organise the ideas holistically and to maximise value – ensuring they can be applied effectively to the participant’s own organisation.