School of Telecoms Management

Telecoms Mini MBA – Strategy/Business Environment Modules

“This is an excellent comprehensive training course giving a clear idea of the telecoms industry” GS, DU

The Telecoms Business Environment

A comprehensive look at the evolving telecoms business world – from shareholder to customer, and all that lies between.

This module sets the scene for the rest of the week, and covers key elements of the business environment in which telecoms companies find themselves. The view of shareholders, telecom operators, vendors, service providers, and very importantly, the customer, are all examined. The changing (and increasingly complex) interrelationships between the different players are discussed.

  • Shareholder Requirements
  • Business goals
  • Aims of the Telco
  • Telcos provide:
    • Spectrum
    • Infrastructure
  • Role of vendors
  • The MVNO Case
  • The Service Proposition
    • Basic services
    • Advanced services
    • The Internet and third parties
  • What’s involved and how do they do it?
  • Procedures
  • User Experience
  • What does the customer get…?
    • The Handset Experience
    • The Network Experience
    • The Overall Experience
  • What does the customer want?
    • Segments – Examples
      • Heavy Voice Users
      • Texters
      • Corporate
      • Technophiles
    • Meeting the Customer Requirements
      • Quick Fixes
      • Intermediate Fixes
      • Difficult/more complex options

“Very useful, especially for those who operate in a highly dynamic environment” GO, Zain

Telecoms Industry Outlook

Many challenges and opportunities face the ever-changing communications industry over the next few years, and this module provides a comprehensive analysis of the current situation, as well as predicting future trends, growth markets and technologies – and the strategies that are likely to be employed. The aim is to provide a clearer picture of the way ahead – enabling more informed decisions and choices.

The information is drawn Informa Telecoms & Media’s vast market intelligence resources.

  • Fixed broadband trends
  • Mobile broadband trends
  • Business Models
  • Partnerships
  • Smart Devices
  • M2M and Connected Devices

“Very succinct explanation of industry initiatives” BM, MTN