Foundation in Telecoms – Programme Details
1. Telecoms Industry and Business Environment
This module provides a comprehensive look at the evolving telecoms world. It highlights the key business goals, the changing competitive landscape and the underlying technology – as an enabler for the customer proposition (services, products and applications). The module sets the context for the programme, and covers key elements of the telecoms environment. The requirements and position of telecoms operators, vendors, service providers, partners, regulators and very importantly, the customer, within the industry are all examined.
- Telecoms Networks
- Fixed, Radio, Core
- Network Components
- Telecoms Services
- Operating Environment
- Business Models
2. Telecoms Technologies
Technology underpins all business activity within the various Telecoms sectors, and all professionals working within the industry should understand the impact of technology evolution on company strategy and positioning. This module outlines the fundamental technology concepts and explores the various technologies that support modern communication services, including those that underpin next generation mobile, fixed and converged networks and services. This module looks at technology as an enabler, providing an excellent grounding in modern techniques – including capabilities, limitations and basic operation. It is broken down into the fundamental building blocks that enable even complex systems to be easily understood at an overview level.
- Technology Principles
- Information Transfer
- Services, Transmission, Signalling
- Fixed Systems
- Radio and Cellular Systems
- Accessing the Internet
- Network Evolution
3. Telecoms Customer Proposition (Services, Marketing, Branding)
Ensuring the provision of a viable and competitive customer proposition is vital to the success of a telecoms operator, and in turn, the telecoms vendors (handset and network), and service providers. A key element of ensuring that success is communicating the proposition effectively. This module provides useful insights into marketing and positioning strategies employed within the telecommunications industry. It focuses on the products that are developed within different market environments, and the marketing communications techniques that are employed.
- Marketing Goals and Metrics
- The Customer Proposition
- Telecoms Marketing Principles
- Marketing Segments and Brands
- Pricing and Bundling Services
- Promoting and Launching Services
- Trends and Challenges in Marketing
Each Module is made up of written material, coursework (questions, worked examples and research), regular self-marked exercises (in the form of multiple choice questions), and tutor support.
Written material provided will be nominally between 70 – 100 A4 pages, and (with exercises, worked examples, and tests), require 20 hours work per module / month.
Material will be delivered in hard-copy format at appropriate intervals. Modules are available in soft copy via our website.
An optional face-to-face question and answer session will be held mid point in the course. Although not compulsory, the session allows participants to meet the tutor(s) and other participants, and for participants to review and consolidate coursework, and facilitates questions / answers.
A Course Director will provide technical support and a consistent point of contact for participants throughout the course, and will also oversee the marking of any tutor set assignments.
Criteria for student assessment are based on a Final Examination. Examinations are Web-Based using an appropriate adjudicator.
In addition, module self tests are provided throughout the course in order that progress can be measured.